PhD, researcher, and educator specializing in marketing, digital transformation, blockchain technology, and artificial intelligence applications in business and education.
Academic background and research focus
I am an Associate Professor at the Belarusian State University of Informatics and Radioelectronics (BSUIR), Department of Economics. My research bridges marketing, technology, and education.
My work explores how emerging technologies — blockchain, artificial intelligence, and Big Data — transform traditional business models and educational practices.
I have authored and co-authored numerous publications, including textbooks on marketing communications and research papers on digital innovation.
Key fields of study and expertise
Marketing communications, programmatic advertising, and customer analytics
Smart contracts, IP protection, and decentralized business models
AI in marketing, education, and business process automation
Advanced analytics, personalization, and data-driven decision making
Recent books and research papers